How I decide on working with a coach


When I started this business four years ago, I had worked in corporate and advertising agencies for 12 years. My decision to start the business happened in exactly five crazy minutes when I quit a horrible job. 

I had no idea what I was stepping into. I wasn't following one single business coach. I had no savings, and no plan. I just knew I would never have another "job" again.

The thing that no one told me was that I would need to invest in myself. I was overwhelmed at how much I would need to learn about actually running a business. I thought "I'm good at what I do. I'll start an agency, and I'll be alright."

That was only the beginning. The past four years have been an education. I've learned more than I did the previous 12 (by far!). I learned early on that i wasn't going to get to where I wanted by myself. I learned that I needed a guide - someone who had been through this before, someone who could hold my hand through this and help me set some real structure and goals for my business.

I learned to think of it as a form of higher education. I *could* go back to school for entrepreneurship OR I could bring on the right people as partners with me in building up to my dream. I could engage in this as an experiential school where I am able to strategize, learn, practice, and report back - rather than just simply sitting through lectures at school. 

(Part I)