So there's this thing that you make or this service that you offer, and that's why people seek you out, right? You do this "thing" really well, people know it and then become your customers.
The reality is that knowing someone does their "thing" well is really just the starting point - especially when it comes to small businesses and entrepreneurs. What really makes someone fall in love with what you have to offer is so much more layered.
Think about the last dress or earrings you bought from a small shop or the last health/ life/ business coach you invested in.
What made you decide to go for them? Why them and not someone else?
That moment when you know this is the person you want to work with comes down to who you trust and connect with. Think about the people that get your business over and over again. Why do you trust and connect with them?
This is why amazing branding is such a crucial foundation to a thriving business.
Below are some important questions I cover in my branding strategy sessions. Challenge yourself to dig deep and answer how you are defining and living up to your answers:
- Why do I do what I do?
- What change do I wanna make in the world?
- What values are important to me?
- How are those values showing up in my business?
- How do I express those values in my everyday content?
If you dig deep, your answers will start to reflect certain themes. And those themes that keep coming up again and again - they're getting you closer to defining your unique magic - the reason people hire you. And it's way beyond just your "thing."