Back to the motherland, for the first time


I was born in Mexico City on the early hours of an October Monday morning. This often comes as a surprise to people that know me, because I grew up in Dominican Republic and my entire family is Dominican. Nevertheless, in 1980, my parents were getting their Master’s degrees in Mexico City (My mother received a scholarship when she was already pregnant with me and they decided they could make it work!), and so - I lived in Mexico City for the first two years of my life.

I have never been back, and I’ll be landing there with my son in one week.

Have you ever felt land calling you? Maybe it’s a dream destination or somewhere you used to live? That wanderlust that takes over you and won’t let go? The one that has you unsubscribing from stores’ newsletters so you can spend your money on travel? Well, CDMX called me - around April - and I dutifully listened. I purchased tickets for my son and I for two weeks. (It’s also the longest I’ve ever been ANYWHERE).

This year has been so deeply transformational, in ways I never could have imagined. It makes sense that I would go back to the beginning, for an opportunity to ground on the land of my birth and see what emerges from there.

How does all this relate to my business? Deeply. This trip will be an opportunity to explore, be, connect with friends, make unforgettable memories with my son - and create SPACE. I find that every year the same urgency for space and creation comes around in the Summer. It’s an opportunity to NOT be in the hustle of the day to day, to step outside of my usual space and routine and see what emerges.

The old doesn’t feel right anymore AND I don’t have full clarity on exactly what’s next.

That fact alone would have driven me insane in the past. I’ve been working on this surrendering business, and honestly it never ends - and it’s perfect and beautiful. As I shift, my business shifts. Outside of Las Comadres, today I’m not quite 100% sure what else is next for me. Sharing the uncertainty and the messiness of this process is crucial for me, because as entrepreneurs I know many of us feel it.

The good thing is that this feeling uneasy, restless, and confused can be the beginning of making the kind of space you need to continue to shift as a woman and as a business owner. I suggest we embrace it, we book travel (even if you drive an hour away), and we let those answers come.

I leave you with some pics of my 1.5yr old self running around Mexico City. Recommendations for things to do, places to eat, where the best markets are - are totally welcome ;)


What will this Summer mean for you?

Miami sloooows down in the Summer. For many entrepreneur friends this can feel scary - because it is perceived to mean that their business must slow down as well.

Let's say it loud. We have the power to create the opportunities, the momentum, the abundance that we seek. And yes, we can do it even in the Summer in South Florida.

Once this sinks in, it is incredibly powerful. You stop being subject to circumstances. You know you are the creator of your life (and business). 

For me the Summer is also an opportunity for space to create. The slowing down allows me to learn, re-evaluate, plan new projects. Las Comadres was born last Summer as an idea during my travels. The longer days naturally bring integration of things I've been working to learn. It all becomes part of me. 

I invite you to feel into what this Summer can mean for you, and go for it. 

What are you craving this Summer? If you've been reading these emails for a while waiting for an opportunity to jump in, I invite you to do it now. Shift your energy this June and decide 2019 is gonna be frikin' magic. 

There are two really amazing experiences coming up, and I would love for you to join me: 

  1. I am re-launching my Abundant Soul Online Mastermind this Summer. It was a beautiful experience last year. This year, 12 women get to do the soul work that will create a deep knowing, trust, and confidence in them to create the business of their dreams. If you'd like to be one of them you can check out more info here and book time with me hereP.S. This is a really exclusive experience and I won't be sharing too much about it. If you're interested, go for it now, lady. We want you in here.  

  2. Las Comadres opens up for registration again this Saturday, June 15th!This community is getting stronger than ever and is a real space for connection, business growth, and sisterhood for 100+ women in South Florida. Be the first to know the second we open for registration here

P.S. We're having our Las Comadres Pop-Up Social at the Nautilus on June 28th! Come happy hour with your Comadres! RSVP here

How do you feel on Monday mornings?


It's Monday morning. Your alarm goes off. What's the first thing that comes into your mind? How do you feel? Are you running a to-do list through your head? Are you thinking you didn't get enough sleep? Are you feeling guilty that you snoozed too many times? 

Since I started my business in 2014, Monday mornings didn't "suddenly get magical." I could no longer blame the company or the boss or the work environment anymore. It was all me, and with that came great power...and yes, great responsibility. 

"Holy sh*t, it's ALL on me now.

These words came up like a wave every Monday morning and terrified me. Monday mornings became a symbol of my potential, my commitment, my drive, my joy, my purpose. Some weeks that was all definitely too much to handle. It got easier over time. With a new week, came new possibilities. What would I create this week? How would I move forward with my goals?

Here are some strategies I used to actively believe in myself and start Mondays with an open heart and excited to get things done: 

  • Remember your WHY: Why did you start this in the first place? That sense of purpose will carry you through thick and thin with your business. 

  • Ground yourself: What do you need to ease into your day? Is it stretching? A quiet cup of coffee? Time at your altar? Make time and space for that morning ritual. 

  • Get moving: I make sure I work out right after I drop off my son at school on Monday mornings. I know there's science behind this making you feel good. Trust me. It works. 

  • Get clear: What do you want to accomplish this week? What 1-2 big things will you get done each day this week? The rest is a bonus. 

  • Find your joy: You're setting the mood for your whole week! So wear that bright red lipstick, sing in the car, dance in your living room, and make yourself a really good breakfast. Whatever brings you joy, make room for it.  


I've taken my most sacred and strategic business practice, and I'm bringing this baby out into the world for you. I'll walk you through getting the structure, rituals, inspiration, and organization you need to blow your own mind with the business you always dreamed of.
Find out more about 
The Board here! 

The day everything changed with my business

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Last December - 2 months after I started the Las Comadres community - a friend and member asked me to coffee. The first words out of her mouth were "I have some feedback about Las Comadres, Gaby."

It wasn't all rosy. Keeping it 100% honest with you, my heart sank. At the same time, I was intrigued and deeply listening. I knew this feedback came from love, and from a woman who had the courage to look me in the eye and share her truth. Something in me woke upI knew that this was actually an invitation to shift and level up. Something in me chose to embrace it

After that day, we enhanced our experience to amplify the already magical vibes, and give them structure, so EVERY Comadre could feel welcomed, embraced and inspired:

  • We surveyed our community

  • We started a Madrinas program where Comadres step up to be leaders and host events every month

  • We started the Comadres Masterclasses program, where Comadres can teach us all about their business and their passions, and 

  • We started the Accountability program, where Comadres are matched in groups of three to hold each other accountable to their dreams

March is the month we are celebrating and embracing COURAGE. It's not always easy, but it is deeply worth it. That conversation could have put me in a deep funk. I chose to let it uplift all of us, and I'm so grateful. 

I am learning everyday to embrace the stages of growth - including the messy ones AND ask for feedback along the way. That's how I stay in integrity and proudly stand by everything I'm creating.

What can you do this month to embrace courage? Is it asking for feedback? Going for a big project? Building a consistent support structure around you? Raising your prices?

Las Comadres is the most wonderful and magical thing that I've ever created, and I'm so excited to open it up for enrollment from March 15th - March 31st. It's frikin magic in here. We've got a whole crew of women committed to one another. I so hope to see you there. 

Embracing the middle

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How many times have you heard "It's about the journey, not the destination" 

For a long time I heard those words and they went in one ear and out the other. I had a problem, and I needed a SOLUTION. My focus was about getting to the end. Period, end of story. 

Sooner or later, I would think I had found the solution - only to find myself right back with the same original problem. This applies to everything in life - a new business idea, romantic relationships, and your own commitments to yourself. 

You just can't skip the MIDDLE. 

The "Middle" is messy, uncomfortable, makes you sad, angry and makes you want to quit. It brings up doubt, new questions, and doesn't sit well. The thing is, this is where growth happens.

When we embrace the middle and we get cozy with exactly where we're at, we're embracing GRATITUDE for all of it (and we're not just focused on a destination or solution). I've learned that risking looking stupid, taking "too long" to do something, risking failing, risking not being right, settling into the unsettling nature of the growth stage is precisely where the magic happens. 

We're being invited to embrace the chrysalis. That butterfly won't be able to emerge until you dive into the previous stage, and hold yourself high through whatever it brings. This is the way you grow and truly move forward. 

I've never done this before

When I sit down one-on-one with a woman entrepreneur - we drop in, and magic happens.

We're able to get grounded, and soon after, the true essence of what they need surfaces. The "lightbulb moments", the clarity of purpose, the right strategy comes up - and it feels SO good.

My favorite feeling is watching these women move with so much power and purpose after these sessions. Nothing can stop them.

Until now, this magic has only been available for my in-person, full Strategy sessions.


For the first time ever, I am opening up a few spots this month for 2-hr, Abundant Soul Power Sessions

There is SO MUCH we can do in two-hours. It's an opportunity for business strategy, marketing planning, energy work, and getting re-connected at a soul-level with why you're doing this work in the first place. It's the fire you need to get realigned and do this right. And it is less than half the investment of a full Strategy Session.

I'm ready to book my 1-1 with Gaby this month!

Once you've booked your session, you can submit your payment here.

Lean In/ Out or Wherever You Need to in 2019

It's the beginning of year FIVE for me in this business. Guess what phrase I have found myself saying over and over again, since December?

"That project/ workshop/ event/ campaign/ initiative sounds amazing! I would love to support it when you create it."


During the first three years of my business - every time I heard about something that spoke to my heart and my values I wanted to be involved with it. I spoke at every place that would have me, I planned so many events, I created brands, I partnered to host workshops, I even ideated a couple of conferences.

The planning and sometimes the execution of these efforts was very often unpaid. I got a ton of valuable exposure, which I used to build my brand. Some of these projects filled my heart with pure joy and demanded little from me. I was also often tired, lost, and left wondering how I was working so hard and my bank account was not reflecting it.

As I start 2019, I am crystal clear on where I want my energy this year (a few KEY areas), and where I decidedly do not want my energy anymore. For me, it's a year to Lean Out of a lot, so I can focus in my sweet spots that fill my heart and my wallet.

Here are some tips I've learned that may be helpful to you as you decide whether it's a year to Lean In or Out for you...

1) Think about the season you're in. The realities of starting your business demand a Lean In season - from the growing pains, the lessons, and the building of brand awareness. At the same time, your life may be demanding a lot from you - perhaps with a family member you take care of or a new baby. Be honest with yourself about the season you're in, how long this season will last, and how much you can really give.

2) Decide the three big goals you have this year. Once you're clear on your "season", decide on three big things you want to accomplish in 2019. Then, define quarterly areas of priorities and milestones that will make these goals actually happen. Write it down and keep it somewhere you can see it everyday.

3) Come up with your non-negotiables: When opportunities come your way, measure them against what you ALREADY know. Is it aligned with the way you want to live your life? Is it aligned with your goals for this year? Is it a collaboration with people you want to connect with regularly? Will your business or life directly benefit from this oportunity? Come up with your non-negotiables.

It's important that we also leave some wiggle room for life to surprise us. When in doubt, trust your intuition.

When your path changes

Mastermind Session

Mastermind Session

At some point in the Summer last year, I stopped being 100% consistent with my newsletter. After 2.5 years of solidly showing up...I felt a bit lost when I tried to write - which had never happened to me before. 

You see, 2018 was the year I fully stepped into my business as "myself".

The backstory: In 2009, I began doing Communications and Marketing work because I wanted to work at my dream non-profit, Planned Parenthood Federation of America in NYC. I took a 50% pay cut to handle online communications with Latinos and it was one of the best decisions of my life.

"Marketing" was ultimately circumstantial in my life. It was a means to an end. Soon after, agency life followed - in NYC and in Miami. When I started my business, it was a social media agency. When I started coaching women entrepreneurs and teaching workshops it was in Communications, Marketing, Branding, Social Media. Many of you have been along for the ride since those days in 2015.

Last year something massive happened. I dove deep into hosting masterminds. They were originally intended to be a space to help women "tell their story". Along the way, something pretty magical happened. We began talking about shadow work, setting intentions, manifesting, confidence, knowing your purpose and your truth - alongside conversations about business, strategy, and growth. 

This went far beyond Marketing, and it rattled me. Am I a Business Coach now? Am I one of those "Soul of your Business" people? One thing was for sure, I changed and I wasn't thinking about rebrand myself. Instead I jumped into projects that fed my soul - fully as me - like starting a new women entrepreneur community, and longer, more transformational mastermind experiences. The changes were still happening. 

This December it all became crystal clear and became solidified. I am excited to share the details with you all in the next email (in two weeks). In the meantime, I'll share this: A client told me this past Summer that I was the Madrina (godmother) of women entrepreneurs in Miami, and it sparked a full self rediscovery. More to come soon. 

If you're going through a transformation, or your business does not look like what you planned, remember that you get to do whatever you want. It's YOUR business. You get to have a transition period, you get to have a time when everything isn't perfectly branded, you get to take time off from being super public, and you get to be open to whatever that new version of you looks like. 

It's taken me six months, and I'm so glad I listened.  

Happy 2019, friends!

The annual lessons post

Las Terrenas, Dominican Republic

Las Terrenas, Dominican Republic

I’m writing this from Santo Domingo. It’s fitting that I’m closing out this year in the land where I grew up, deep in my roots. 

I feel like I was riding a wave this whole year, trying my hardest to lead it a certain way. I am only now understanding the journey of 2018. 

This year I moved into a little house that I love with my son. I made masterminds a cornerstone of my business. I started Las Comadres. I sold out my first online mastermind. I traveled most of the Summer, and saw dear old friends. 

I also ended a relationship with a man I thought I would marry. I dug deep this year and did THE WORK at another level. I died 1,000 times with ancestral healing work in a sister circle. I shifted and aligned my behavior with my intentions with deep spiritual and personal development work. It hurt and I struggled. I connected to my bruja roots and embraced them head on. Gracias eternas, Ogún

About that wave I thought I was directing myself? I wasn’t. It’s no wonder my word for 2019 is Surrender. 

And are my lessons of 2018: 

If you want A, don’t say yes to B.  (Assuming B is a shittier version of A). If you do, you’re cheating yourself, and the universe keeps sending you more of B. Apply to relationships, clients, money, etc. 

Money is energy. You can attract as much as you’re ready for. Once this clicks you stop being afraid of it. It’s absolutely revolutionary. 

People will seek you out for being YOU. The more you are playing to your gifts and your talents, the more you will attract dream clients, partners, etc. 

ACKNOWLEDGE the blessings in your life to receive more. The good things in your life? They are not random. Receive AND acknowledge them. You’ll stay in the vibration of receiving more. 

Community is EVERYTHING. It holds us together. It is sacred. I knew this before, but wow did I confirm it this year. Las Comadres is such a haven and keeps us feeling seen, supported, and inspired. 

Constructive feedback is the best way to GROW.  The people that truly love you will give it to you straight. Friends did this for me this year. It hurt my ego and my heart embraced it. Luckily, my heart won. 

I can be IMPERFECT and still SHOW UP. I don’t have to be “healed” or “perfect” to be deserving and worthy. I already am. I get to simply keep showing up – for myself, my son, my community, for love – scared, flawed, unsure and faithful. 

That was 2018. I’m dizzy and smiling, as my island embraces me at this moment. I don’t get it all just yet, and that’s cool. I’m still here. 

I would love to hear from you.

What were your lessons of 2018? What lessons sunk in this year for good?

The Thing that Changed Everything

Mastermind Session

Mastermind Session

In January 2017 I was looking for something. I knew I needed help to continue to grow my business, but I didn't know what it was. At the time, I had a conversation with a friend who is also an entrepreneur, and she was feeling the same way. We couldn't think of any coaches in that moment that we wanted to work with. And so, we decided to do it for ourselves. 

We got 4 other women to join us. These were all women who were equally as excited to grow their businesses, with good vibes, shared our values, and were ready to participate and commit to a few months. We began meeting monthly for about 4 hours each time. We took turns strategizing, clearing and planning. It was an absolute game-changer for me. 

From that mastermind, I let myself fully dive into energy work and incorporate it into my business. Out of that mastermind, I started bringing in a more solid and steady monthly income. I felt like I could exhale and not be a little stressed every month for the first time since becoming an entrepreneur. 

As women, we're drawn to these kinds of circles. There's big magic in the room when women come together. It really is amplified.  

When you're in the right mastermind - with the women, the structure, the accountability, the support, the insights, the creativity, the guidance that you need - I believe it can be the experience that turns everything around and takes you to a completely different level for you and your business. 

Interested in learning more about our masterminds starting in January 2019? Let’s chat!

What do I need right now, clarity or strategy?


Previously I shared the (admittedly insane) story of how quickly I decided to become an entrepreneur, and how I learned to see investing in myself for my business as an alternative to "going back to school". 

Soon I learned that I had two major needs when it came to my business. I've brought on coaches depending on what I need in a particular season: 

Sometimes, I needed more clarity to figure out exactly what I wanted, what I needed to create, what was my purpose, my calling? How could I get in touch with my intuition to make decisions about what was right for me? How could I flow through my days with rituals that reinforce my intention and my power. 

In those moments, I hired healers, I went to readings, I took the Creative Insight Journey course with Jennifer Grace. I joined programs that would help me connect to my divine feminine power with Dr. Katherine Coder

Right now, I'm deepening my spiritual connection and power and bringing it full force to my community and business. I've been working with Lara-Rose Duong, aka "The Rich Witch". 

Some other times, I had a clear goal of solid transformation. I had a crystal clear picture of exactly where I wanted to be. In those moments, I have skyrocketed with the right business coach. 

This was the case last year for me. After knowing Luly B. for a year, I came to her and told her we needed to work 1-1. I already knew it was happening, and I secretly prayed it wouldn't bankrupt me (it didn't!), because I had already decided it was happening. My business took a decidedly new chapter working with her. I came with an agenda every time, I got the work done. 

I realized that I'm wired to experience and guide women through BOTH clarity and strategy, which is why every program I create flows through both of these seamlessly. We'll be discussing how you face your shadow and resistance with money, and immediately defining a step-by-step, multi-layered marketing plan to launch your new service.

There are a few limited spots for an online and an in-person mastermind I'm starting in January. Let me know if you’re interested in learning more!

(Part II)

How I decide on working with a coach


When I started this business four years ago, I had worked in corporate and advertising agencies for 12 years. My decision to start the business happened in exactly five crazy minutes when I quit a horrible job. 

I had no idea what I was stepping into. I wasn't following one single business coach. I had no savings, and no plan. I just knew I would never have another "job" again.

The thing that no one told me was that I would need to invest in myself. I was overwhelmed at how much I would need to learn about actually running a business. I thought "I'm good at what I do. I'll start an agency, and I'll be alright."

That was only the beginning. The past four years have been an education. I've learned more than I did the previous 12 (by far!). I learned early on that i wasn't going to get to where I wanted by myself. I learned that I needed a guide - someone who had been through this before, someone who could hold my hand through this and help me set some real structure and goals for my business.

I learned to think of it as a form of higher education. I *could* go back to school for entrepreneurship OR I could bring on the right people as partners with me in building up to my dream. I could engage in this as an experiential school where I am able to strategize, learn, practice, and report back - rather than just simply sitting through lectures at school. 

(Part I)

When to use Strategy or Intuition?

Sometimes we get stuck, because this is not something we'll solve "with our head".

Have you ever felt resistance to moving forward with an idea, a project, a launch for your business?

I've learned that this is a time to sit and listen.

Many times we are moving forward with projects because it's what everyone else is doing, it's what we're "supposed" to do, it's the seemingly logical next step. And yet, we're stuck...we don't seem to want to move forward with it. 

That resistance is often a warning that this next step is not for us. 

So much of the work in our masterminds is about asking the questions that resonate with your intuition and invite that reflection. It's a moment that has saved women from starting the wrong businesses, spending entirely too much energy on a particular service or offering that doesn't really work for them, jumping in on the wrong partnership or collaboration. 

That moment always brings an immense amount of relief. Suddenly, it's like a load has been lifted off their shoulders. Soon after they're able to see clearly, and the strategy and action flows naturally in the right direction. 

Letting your intuition guide you is like a muscle. This is exactly the kind of work we dive into in our Abundant Soul, in-person mastermind

I am so proud to announce the Abundant Soul (in-person) mastermind for 2019 is open for registration. 

This will be a transformational experience for six women ready to bring their soul into their business and flow with their strategies from their truth and intuitively guided. 

Each mastermind group is limited to six women entrepreneurs. You can learn all about our program right here. 

You can learn all about this program right here. I would love for us to hop on the phone about it soon. Find a time to chat right here


Is 2019 your year to LAUNCH?

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Going from side hustle to boss

It happened so organically. Patty, Laura and I were talking about the shared frustrations we hear from the women entrepreneurs we work with. We realized that between the three of us, we have all the pieces (Marketing, Sales, Accounting + Budgeting) they need to succeed in running their businesses. 

And so, LAUNCH was born, a one-year program to set a strong foundation, a clear vision and a kickass business plan that supports you with a sustainable business that is true to you.

Every month we will have a special workshop, coaching, and the accountability you need to (really and finally) do this. 

learn ALL about LAUNCH here.


One more thing! Come to our party?  

We would love to invite you to a special party on Friday, October 5th to learn more about LAUNCH, meet other women entrepreneurs, and dive in with us.

Save your spot right here

I'll do it later...


My clients often say that they love the vibe of the women I bring together. They are soulful, passionate, purpose-driven women who want to bring beauty and connection into the world.
As in every community, there are some women who are really active within the group, and there are some who purposely chime in from time to time.
Finally, there are the women who are quietly waiting for the right moment to make their moves. They’re reading newsletters and Instagram posts. They haven’t really talked about the thing they wanna do. They are waiting.
This is a love note to you.
I believe in divine timing. I know what it’s like to know it is the right time to make a big move.
But I’ve also seen how waiting can be the thing that indefinitely holds us back. Waiting can be our downfall.
So many of us are waiting for a feeling, a sense of security, a sign, enough money, enough time to do what we know in our heart we really want to do.
Here’s the thing – that magic moment never comes.
All of us who crossed to the other side of entrepreneurship, we did it scared shitless.
We closed our eyes and we jumped. We have good days and we have hard days. For most of us, when we look at the big picture, the alternative of going back to our old life is no longer an option. You keep pushing, you have a supportive community along with you, you get wiser, you take leaps. You fall. You get up. You keep going. It gets so much easier.
The fear never fully goes away. But damn, when you take this leap to follow your dreams you feel unstoppable. You feel like you can do anything. You stop hiding and you find SO. MUCH. STRENGTH.
So this is my invitation to you. Stop just reading and dreaming and start DOING the thing. Register for an LLC, offer your services to a friend to practice, make your first piece of art. Whatever your thing is, take action, queen.

How to make decisions without freaking out (Updates on the Abundant Soul Mastermind)

Announcing and bringing to life this online mastermind has felt like birthing a baby.  I have felt the love and support from you all incredible souls, and I have felt so much enthusiasm in anticipation of this experience.

This next part is tough to admit.

I also sensed there was something else holding women back from jumping in. Many of the women I've spoken with have been hustling for weeks to try and make this happen financially.

I asked the Universe for guidance on this one for several days, and it hit me. The original investment was way too high for this experience atthis moment for the women I am serving. 

Over the weekend, I changed the investment of this program from $1,500 to $1,000 or four payments of $250 over four months. That's it. 

I don't know if it's "advisable" for me as an entrepreneur to be this transparent about what's going on behind the scenes of my business - but that's just how I'm wired.

You see, I totally had a little voice inside me questioning whether I should do this, and planting doubt in me. So I did what I've learned to do in these cases. 

I got quiet and I listened.

I have learned to trust my intuition above EVERYTHING else. She has never let me down. Over the weekend, I woke up one morning and I just knew with absolute certainty that this was the right move. This was the way for me to be able to host a badass, beautiful, transformational experience for 10 women entrepreneurs for six weeks starting June 18th. 

And so, I'm not afraid to share with you about the moments when it gets sticky and messy - because it always does. It isn't always perfect and neat from the beginning - although some entrepreneurs make it feel that way - particularly when you're starting something new.

So much of what we'll learn in this mastermind is just this - how to develop your rituals, your anchor, your intuition to tell your story confidently, get clear, and strategize from your deepest truth.

If these words sound true to you, contact me and we'll get you in here. 


It's Here! The Abundant Soul, Online Mastermind

For a long time I had a ton of resistance to creating any kind of experience online. I felt like they could never replicate the intimate, deep, transformational insights and work I helped to facilitate with my in-person experiences.

But the idea kept bubbling up with me, again and again.

It's funny the things we hold back from, the stories we tell ourselves.

Over time, it just became clear. I saw my own B.S. story. I realized I can let go of the resistance. I can do this online program my way.

It will be soulful, deep, strategic, intimate, built on connections, designed to create transformations - and it will happen online. 

And if I was going to go bold, I was going to go big. I am thrilled to announce a program based on the REAL work I've BEEN doing with women.

A good friend recently shared "It's funny how women walk into your workshops and think they're gonna get help with branding."

The truth is there is SO much more. We talk about our shadows and our blocks. We hold ourselves and each other in a supportive light. We do energy work. We believe in what we can accomplish. We  get excited. We shift perspectives and we shift our stories. And then, we can't wait to do everything to keep moving in this direction.

That work is the Abundant Soul, Online Mastermind

For six weeks this Summer, it will be an experience for 10 women ready to dive in.

We start on June 18th. You can learn ALL about it here.


You can do hard things (three magic questions!)

There's always something.

No matter where you are in your journey, there is always a next step that seems scary and unreachable. There's always a moment where your shadows seem to want to take over and do a self sabotage number on you.

The thing is, as long as you are moving forward and growing, that feeling never really goes away. (ok, the hard news is out).  

So what can you control?

How can you know you're moving in the right direction, even if it feels scary?

Here are my own "intuition check" questions that I ask myself every time I'm in a new stage of my business:

1) Is this aligned with the vision & values of my business?
This goes to the core of why you built this thing in the first place and what you stand for. Ask yourself, is this step moving me forward in that direction? 

2) Is this aligned with the way I want to live (or getting me closer to it)?
Think about the kind of business you want to run and what phase of your business you are in, and weigh it against your ideal day. Sometimes you'll need to work harder, but it shouldn't make you feel trapped. 

3) Is it something that won't let you go?
Is there a feeling that keeps coming back, again and again? You keep thinking about it, opportunities surface, helpful people surface? Get quiet and listen in to your intuition. Sounds like you should follow and see where it leads.


A new beginning. It's nice to meet you.

When I started “The Jupiter Circle” in January 2015 it was an agency. An agency was all I knew how to “be”.

The name symbolizes abundance and connections, two ideas that have carried me, long before I could fully live them. 

So much has changed since 2015. I have changed. 

Two and a half years ago I let go of the agency and I have been building my business around the women I want to work with, the things I’m curious and passionate about, the gifts I know I have, the kinds of communities and connections I know are possible.

This stopped being just “a business” a long time ago. This is me. 

And so when the man I love looked me in the eyes a couple of months ago and told me I was hiding under the name “The Jupiter Circle”, I knew he was right. 

The transition began in that moment.  

This week it started to feel really wrong to put  myself out there in anything other than my name. 

This moment is inspired by all the women who I have known and witnessed being more open, closer to their truth, more bold, and infinitely more badass through it. 

And so here I am, living abundance and connection, freaking out a little with of this openness, and still knowing that it is the only option. 

This will continue to be a powerful place for women to own, define and tell their stories. 

We’ll continue to use strategy, branding, energy work, Feng Shui, and sisterhood to get us there. 

There will absolutely be more on how our physical spaces and the energy that surrounds us invites and supports us to step into a higher vision of ourselves, and create our dream lives and businesses. 

There will be deeper work, even more truth. I already feel an even bolder me coming up, so who knows. 

So, hi. I’m Gaby Guzman. It’s nice to meet you. 

Gaby Guzman

Do it for you, not "for the gram"

Do you remember the last time you were doing something that was so fun and amazing that (gasp!), you forgot to capture it on Instagram?

Do you remember what it felt like? The colors? The sounds? The vibe?

We have become so consumed by the ability to share everything in our lives that the platforms have taken over. We are so consumed with sharing moments that we are forgetting to live them.

And of course, it feels overwhelming, like a chore.

I love Instagram, and I often take weekend breaks from it. I force myself to take those breaks especially when I'm doing something particularly stunning. I may take some pictures to share later. but I am committed to living more and being on my phone less. 

I understand there are exceptions to this, but here's the loop that has worked for me: 

  • You put your phone away
  • You live life! 
  • You get inspired
  • You grab your phone and take a few pics/ videos
  • You put your phone away
  • You feel more creative, in flow, you get a million ideas
  • Then you share - with soul, intention, strategy and heart (ideally you also have a scheduling platform as a tool).

I know it's a balance. There's so much pressure to share every single moment and build your brands this way. I also know how my phone can suck me in and I refuse to do life that way. 


If you're interested in a more heart-centered, strategic, not overwhelming way to tell your story, Group Strategy Day on April 17th has three spots left. Join us?